Barrier-first formulas · Fragrance free · Full INCI on every carton · Small batch · Recyclable glassBarrier-first formulas · Fragrance free · Full INCI on every carton · Small batch · Recyclable glass
01Collections
Built around what your skin is actually doing
Start with the concern, not the shelf. Each collection is a small set of formulas designed to be used together.
Most skin complaints we hear about are a damaged barrier wearing a different name. Every formula in the range is built to leave it stronger than it found it, which is why nothing here is aggressive by design.
02
One active at a time
Stacking six actives is how a routine stops working and nobody can say which one caused it. We separate them across products and tell you when to use each, so a reaction has one obvious suspect.
03
Small batches
Batches are made to a size we can sell through in months, not years. Fresher antioxidants, less preservative load, and a batch code on every carton that traces back to the day it was made.
04
Say what is in it
Full INCI lists, the concentration of every active that matters, and plain language about what a formula will not do. If a claim needs a clinical trial, we will not make it until there is one.
03What is inside
Fewer ingredients, chosen on purpose
Full INCI lists are printed on every carton and published on each product page.
Centella
Used for calming and barrier support. We work with a standardised extract so the active fraction is consistent from batch to batch rather than varying with the harvest.
Camellia oil
A light, fast-absorbing oil high in oleic acid. Cold-pressed and used at a level you can feel but not see. It should soften skin, not sit on it.
Squalane
Plant-derived, not shark-derived. It matches lipids already present in skin, which is why it suits both oily and dry types without changing the feel of a formula.
What we leave out
No added fragrance, no essential oils, no colourants. Every ingredient in a formula is there to do something for the skin, not for the sample on a shelf.
04How to use it
Four steps, in this order
01
Cleanse
A low-foam gel that removes sunscreen and sebum without stripping. Morning and night.
02
Treat
One active at a time. Introduce it on alternate evenings and give skin two weeks to answer.
03
Moisturise
Seal in water with a lipid-matched cream. This is the step most routines under-do.
04
Protect
Broad-spectrum sunscreen every morning. Nothing else in the routine works as well without it.
