About Us

Everyday pet gear chosen and tested by people who live with pets.

Wagward started with a chewed-through leash, a sagging pet bed and a simple question: why does pet gear give up so quickly? We decided the answer was nobody was choosing it like they would choose their own things.

What we make

Collars, leashes, beds, bowls, toys and the everyday kit around them. Every piece is tested at home by our own pets – a panel of experts who work for treats – and priced so that good gear is the normal choice, not the splurge.

Bright studio workbench with fabric rolls and pet gear prototypes

How we work

  • Selection: every product starts as something our own pets wore out.
  • Testing: months of real homes, real walks and real washing machines before launch.
  • Service: spare parts stocked – buckles, covers, posts – so gear gets repaired, not landfilled.

Questions about sizing or an order? Talk to us – a pet person answers.

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