What does it feel like to redesign a global brand for a school project? In short — humbling. The deeper you go, the more you respect every constraint the original team carries.
Our DMD5306 redesign of foodpanda focused on four headline issues: chaotic navigation, over-simplification, weak visibility, and inconsistent reuse. Each one had its own root cause; each one needed its own intervention.
This blog post collects the principles we kept reaching for: explicit hierarchy beats clever shortcuts, color earns its prominence, and consistency across web and mobile is non-negotiable.