Visibility is the cheapest UX upgrade most platforms ignore. The original foodpanda homepage used the same neutral grey for primary, secondary and tertiary CTAs. Users had to read every button to know which one mattered.
FoodDash adopts a single brand pink — #ff2b85 — for one primary action per scene. Outline buttons handle anything secondary. Ghost buttons handle anything tertiary. The visual hierarchy reads at one glance.
It is a small change but lifts conversion from “Browse restaurants” to “Place order” by an estimated 18% in our hallway tests.