Why the numbers are on the page
Most apparel is sold on a photograph and an adjective. You are told a top is breathable and lightweight and technical, and none of those words tell you whether it will be too warm at 18°C. The number that does tell you is the fabric weight in grams per square metre, and almost nobody prints it.
We print it. Every product page in this shop carries the fibre composition in full, the weight in gsm, the fit as either close or regular, the size range, and a plain list of how the garment is put together. Two pieces can then be compared against each other rather than against two different marketing paragraphs.
What we sell
Seven pieces. A running tee, a lined training short, a high-rise tight, a mid-support bra, a hooded mid-layer, a packable wind shell and a crew running sock. That covers most of a training week between them. We would rather carry a short range and know each piece properly than carry forty and describe them all the same way.
What we will not tell you
We do not publish drying times, wicking rates, temperature ratings or breathability figures. Every one of those numbers depends entirely on the test method used to produce it, and a figure without its method is decoration. If we ever hold a test report we can show you, we will publish the report alongside the number.
We also do not use athletes to sell garments. Nobody in these photographs is being paid to tell you a tee is fast.
Who makes it
[Client to confirm the manufacturing partners, their locations, and any audit or certification status that can be evidenced, before this section is published.]
Getting in touch
Order questions and sizing questions both go to the same inbox, and we answer them within one business day. There is no phone line. If you want to know something about a garment that is not on its page, ask and we will add it to the page.